In today’s world, a successful marketing campaign requires digital marketing combined with personalized direct mail that targets your specific audience. MarketPlace Direct excels at managing these campaigns under one roof, ensuring that your message is consistent and effective.

With this blog, we hope to provide you sound, valuable information regarding fulfillment, direct mail, cross-media marketing promotional products, and all of the services that we offer. Should you have any questions or comments, always feel free to provide your feedback, either by contacting us directly, or using the comments section below. We value the input of our clients.

A traditional direct mail campaign is a physical representation of your service and the offers you are presenting. It is not an intangible piece of electronic data that will be gone with a stroke of a button. The mail piece will be seen and handled when the recipient sorts through their mail for the day. It’s a lot easier to save a mailer than to save an email, and it’s impossible to save a radio advertisement. A postcard can be placed on the refrigerator. An email can often be forgotten about.

Generating good results from any marketing campaign relies on reaching the appropriate audience. Mass advertising such as commercials or radio broadcasts are two such examples. They are great for raising awareness. However, they do not necessarily speak to a large number of people specifically needing a product or service. A targeted mailing list gets your message to the people you want to reach.

Building an intimate customer and proprietor relationship is a big part of earning repeat business. There is a very simple way to begin to lay that foundation. Your customer’s name. No one wants to be viewed as a nameless, faceless statistic only there to provide on the bottom line. Unlike electronic mailing campaigns, a direct mail campaign gives you the chance to leave an impression on the recipient. The mailer has the customer’s name on it, and it can feel as if you are speaking directly to that individual. Newspaper, television and radio advertising can’t be personalized.

Electronic correspondence is a big part of our world and life, but there is still a place for a well-planned direct mail campaign. When combined with other forms of marketing, it helps to instill brand awareness and offers a more personalized way of reaching your target audience.